AUDIENCE PERSONAS
Creating 'personas' means building semi-fictional profiles of the types of professionals who influence buying decisions around your offering.- stepping into the shoes of your ideal future customer.
What matters to them in their personal and professional lives?
What are they trying to achieve, what's holding them back?
What resources do they have, what challenges do they face?
The better we can understand their drivers, goals, motivations and concerns, the better we can create content which will offer them value - driving high levels of engagement and generating leads for your business.
