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The most commonly-asked questions about our LinkedIn content marketing services
  • How do you write effectively for my business?

    Our copywriting team is deeply experienced in producing content for a wide variety of B2B product and service sectors. 


    Each new engagement begins with an in-depth exploration of your business and customers as we build our content strategy. This involves, among other things, the creation of audience 'personas' and the development of  'content pillars', which form the basis for post themes and topics. 


    As well as ensuring that content will perform effectively and engage your target audience, we also work closely with you during our initial collaboration to ensure we accurately replicate your company's tone and style, delivering branded content that is a seamless extension of your business. 

  • How involved do I have to be in the writing process?

    Once we’ve completed our initial onboarding process, it’s up to you how much input you provide to the content creation process.


    Some customers enjoy shaping their content and work closely with our team, others prefer to focus fully on other business areas.


    In all cases, we provide customers with a simple online collaborative workflow which enables them to approve and edit copy at any stage prior to publication. 


  • What's included in the £425 monthly package?

    Our basic package includes one monthly post, including topic creation, copywriting, graphic design and image licensing, publishing and promotion via LinkedIn audience matching. 


    Content performance (reads, clicks, likes, shares and comments) and leads captured are presented monthly in a detailed analytics report. 


    For many clients, our £425 plan is a great way to trial our services and experience first-hand how effective LinkedIn content marketing can be. 


    Our packages are flexible – scale up or down at any time, adding additional content, increasing base promotion spend or incorporating additional services. 


  • What if I need more than a monthly post?

    Many of our clients upgrade their packages over time, either publishing more frequently or creating niche-market campaigns to support different areas of their business.


    We can add and remove additional content on a month-to-month basis, allowing for seasonal campaigns, project-specific marketing support and other targeted activity. 


  • Which sectors do you support?

    Our focus is on the B2B sector, supporting any business with a commercial offering aimed at other corporations. This includes SaaS and IT services, consulting, the professional service sectors and many sales-driven organisations and agencies. 


    Unfortunately, we are unlikely to support B2C clients. It’s not our speciality, and there are other agencies better equipped to help!


  • Do you offer other types of content services?

    Along with our LinkedIn marketing packages, we also offer a range of à la carte copywriting and content creation services including:

    • Case studies 
    • Blog posts
    • LinkedIn articles
    • Press releases
    • White papers
    • E-books
    • Web copy & microsites
    • Newsletters
    • Brochures, flyers & event copy

    You can request our full rates card through the contact form.

  • Can you work with my existing marketing agency?

    Absolutely. 


    We’re happy to fit in with any existing workflows and partnerships you have in place, whether that means collaborating with your in-house marketing team or joining forces with another agency. 


    Our focus is on delivering high-quality content – you tell us what’s easiest for you. 


  • Do you offer social media management?

    Yes.


    For many clients we take over full management of their corporate LinkedIn feed, posting daily updates of both original and third-party content to maintain a top-of-mind presence with prospects.


    We’re also happy running other accounts, including Facebook, Twitter, Instagram etc.


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