Find your voice, tell your story
We exist to help B2B companies tell their stories consistently and engagingly to targeted online audiences.
Generally we don't like marketing jargon if we can avoid it, but we make an exception for the concept of a corporate 'story'.
What is it?
In simple English, your story is the collection of capabilities and experiences that makes you successful as a company.
It's what you talk about with new potential customers, when you meet them face-to-face or for an intro call.
It's the examples you give to prove credibility, the way you describe your product, service or market that builds trust with your prospects and makes them comfortable that you know what you're talking about.
It's the detailed, expert pitch that persuades people to buy from you.
Your story is what wins you business.
No more hiding your light
Content marketing is all about helping you to consistently create and share content that showcases your story, allowing new customers to see your expertise in action and learn exactly how good you are at what you do.
Nothing sells your company more convincingly.
The trouble is, producing high-quality content is hard work, and many businesses find that their 'story' gets locked away, becoming difficult for new customers to find.
Instead of building their marketing strategy around sharing valuable insight and expertise with their target markets, they fall back on quick-fix promotional advertising with low engagement, high costs and murky ROI.
A solution that runs like clockwork
Clockwork Content was created to provide growing B2B companies with a reliable, affordable way for to unlock their stories and share them consistently with specific audiences.
We immerse ourselves in our clients' businesses, uncovering the customer successes, market insight and thought leadership expertise that their prospects will find useful and entertaining.
Once briefed, our full-service packages includes topic creation, copywriting, graphic design, publishing and promotion - leaving our clients to focus on core business while their content goes to work to build brand awareness and generate leads.
Ready to shine online?
We're here to make it happen.
Let's talk if...
- Your content production is bottlenecked by busy senior staff who struggle to find time to write consistently
- The rest of your team lacks the experience to create quality content
- You have a blog, but it's not generating leads
- You've previously invested in non-targeted digital advertising which failed to showcase who you are and what you can do
- You've never realised (until now) how valuable your ‘day to day’ knowledge could be to your prospects
- You've created great content in the past, but never collected leads – not knowing who’d read it, or why, and having no way to follow up
- The outstanding work you've done for your customers is locked away
– never shared with a wider audience, never offered as an illustration of the results you can achieve for future prospects
High-quality content
Delivered like clockwork
Promoted to your audience
Affordable pricing
LinkedIn and Content Marketing - a B2B dream team
Content marketing is a uniquely effective way for you to win new customers by showing, not by telling.
It’s a break with traditional methods of advertising, which focus on trying to 'persuade' prospects that your company delivers results by promoting features and benefits.
Done right, content marketing proves that you add value, by offering advice, insight and guidance which can only be delivered by a genuine expert with a successful track record.
LinkedIn is the most effective business advertising platform ever conceived – a marketers' paradise of hyper-precise targeting, and a tool which offers businesses the chance to create lead magnet campaigns that draw in new customers from all corners of the planet.
Put them together and you have a powerful lead generation and brand-building engine which delivers results other forms of marketing can only daydream about.
We know, because we’ve seen it work.
Over and over again.
Where now?
