Content marketing lets you reach LinkedIn's vast network of half a billion users, creating articles, guides and posts that drive engagement from your specific target audience.
Here's how we do it...
1. Build personas
Everything starts with understanding who the ideal buyers are for your product or service.
More On Personas
Working closely with you, our team builds a rounded picture of the professionals most likely to need what you have to offer.
We use these 'personas' as a guide to make sure all the content we create is detailed and relevant to your specific audience.
2. Create content
With our personas in place, we get to work building a content calendar.
This is an interactive plan of all the content we will create and publish for you. We handle everything from topic creation and copywriting to graphic design.
You have the freedom to get involved as much as you like, or just sit back and let us do our thing.
A simple approval process makes it easy for you to green-light our work at every stage before we publish.
3. Publish & Promote
Once your content has been published to your blog, website or as a LinkedIn article, we use an agreed budget to promote it to specific LinkedIn users who exactly match your buyer personas.
LinkedIn Audience Matching Explained
This means no wasted advertising spend on irrelevant prospects, and the ability to focus specific content campaigns on niche buyer groups, delivering 100% relevant traffic to your business.
No other form of B2B marketing comes close.
4. Convert prospects
LinkedIn content marketing gives you incredible visibility into how your content is performing and who is engaging with it.
Measuring ROI
Sign-up forms let you collect email addresses, phone numbers and company info from the prospects who read your content.
No more paying for meaningless 'likes'.
Calculate your ROI based on what really matters: the new customers you win.
Content that runs like clockwork
It takes planning, energy and focus to consistently produce high-quality content marketing.
If you're anything like our existing customers, then your business is packed with expertise and valuable market insight. Your company has a story to tell, and when new prospects hear that story, they're going to want to learn more.
It's our role to unlock that expertise and convert it into an effective, consistent marketing program, taking full responsibility for content planning, creation and publishing.
Keep your focus on core business, while your story reaches new audiences with clockwork regularity.
