EXAMPLE 1
Suppose an M&A advisory firm is trying to win more assignments to help owners of small UK tech firms sell their companies.
They could publish a guide offering "Key Ways To Maximise Shareholder Value When Exiting Your Tech Business", and promote this content specifically to LinkedIn users with job titles indicating corporate ownership ("Owner", "Founder, "CEO" etc.), in the UK, in the IT sector, working at companies with fewer than 500 employees.
If they chose to gate their content with a signup feature, their inbox would fill up with names and emails of prospects who precisely fit their criteria.
