EXAMPLE 2

A recruitment agency hoping to drive traffic to its job pages from high-value full-stack developers might publish a conference calendar of the "Top 20 Conferences For Software Developers 2019", and promote the content exclusively to LinkedIn users in the IT space with the current job title "Full Stack Developer".

Any and all clicks from the conference guide through to the agency's job page would be from pinpoint perfect candidates, browsing vacancies and submitting their CVs.