EXAMPLE 3
Content marketing is a powerful tool for consultants of all disciplines.
By creating guides, tutorials and "how to" posts, consultants can share pieces of their expertise and promote these to the exact users they wish to reach.
Take the example of a consultant in employer branding who has just finished a project with HSBC and is looking to win more business of a similar type.
They might produce an experience-based post entitled "How Changing HSBC's Work From Home Policy Boosted Employee Productivity by 20%", and promote this on LinkedIn to HR Managers at companies in UK the financial sector.
