MEASURING ROI
There are two ways to configure your advertising spend on LinkedIn - either based on 'impressions' (and being charged each time your content is viewed by 1,000 users), or based on 'engagement' (paying for clicks).
Our team will guide you through the differences and pick the approach that best suits your campaign.
In both cases, we provide you with a comprehensive breakdown of exactly how your content performs - how many people view, click, share, comment or like.
More importantly, you and your team can see first-hand which users are engaging with your content, and reach out to them directly to start a conversation.
LinkedIn also offers the option to 'gate' your updates, requiring users to add their names and email addresses in order to access your content. You can do the same thing with your own website using a landing page and signup form.
This builds a perfect pipeline of engaged prospects with full contact details - all interested in your campaign.
